Building a Media Image: The Political Strategies of Nigel Farage during the 2015 General Election Campaign

    Lecocq, Soizic (2016)
Mémoire
Accès restreint
    • Building a Media Image: The Political Strategies of Nigel Farage during the 2015 General Election Campaign
    • 28 juin 2016
    • Nigel Farage
    • British politics
    • media image
    • 2015
    • general elections
    • political communication
    • marketing politique
    • This dissertation studies the particular context of the 2015 British General Election and more specifically the electoral campaign of Nigel Farage, leader of the UK Independence Party (UKIP). His official campaign began with the introduction of the UKIP manifesto on April 15th 2015 during his speech in Thurrock, Essex. However, before the official launching of the manifesto, Nigel Farage was in a phase known as “pre campaign period” during the first months of 2015. This was a period when he made appearances and addresses about the general election as an unofficial candidate. It can be defined as part of the electoral campaign of a candidate or of a party since the candidate sets the basis of the campaign through speeches, appearances in the media (e.g. TV shows, radio broadcasts or newspaper articles). Thus, this work studies the campaign from the first months of 2015 to the end of the official campaign, on 7th May 2015.

Citation bibliographique

Lecocq, Soizic (2016), Building a Media Image: The Political Strategies of Nigel Farage during the 2015 General Election Campaign [Mémoire]